Craft Beer Branding

Formed in the heart of Davy Jones' locker, Davy Jones' Lager rises from the depths. A rumbling voice echoes around you, daring you to take a swig of his ale... are you afraid, Captain? Follow us down into Davy Jones' locker, and vanquish what lay in the stygian depths. Conquering life one small batch at a time - that's what Davy Jones' Lager is all about. Package design, branding, and launch strategy for 3 varieties of oyster lager: dark oyster lager, amber oyster lager, and pale oyster lager. See the full presentation below. Created in Collaboration with April Zabos